UnionPay to help Australian retailers reach Chinese customers
UnionPay has launched an initiative to help Australian retailers reach Chinese consumers visiting the country.
The only bankcard association in China is distributing 300 logo stickers to stores and restaurants in Sydney’s CBD to help encourage Chinese customers to walk through the door, as displaying the logo has proven be a highly effective way to attract them.
According to UnionPay, retailers can increase their sales by 20 times with an average transaction size of $800 and so it’s necessary to cater to the growing number of Chinese customers.
“Retailers are aware that the Chinese tourist market is incredibly significant, however many of them are unsure of how to connect with and reach these consumers,” a UnionPay spokesperson told RetailBiz. Retail Biz – Read more…
The only bankcard association in China is distributing 300 logo stickers to stores and restaurants in Sydney’s CBD to help encourage Chinese customers to walk through the door, as displaying the logo has proven be a highly effective way to attract them.
According to UnionPay, retailers can increase their sales by 20 times with an average transaction size of $800 and so it’s necessary to cater to the growing number of Chinese customers.
“Retailers are aware that the Chinese tourist market is incredibly significant, however many of them are unsure of how to connect with and reach these consumers,” a UnionPay spokesperson told RetailBiz. Retail Biz – Read more…
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