Bucking the Showrooming Boom

Despite the continued encroachment of online heavy-hitters on physical retail – here’s looking at you, Amazon – as well as the softening of boundaries between traditional brick-and-mortar and e-commerce, consumers remain surprisingly loyal to the in-store experience when their desired products are on promotion.
In fact, 90 percent of consumers repeatedly buy products that retailers have on sale, according to a new survey conducted by global technology startup Synqera, and 85 percent say they return to their favorite brick-and-mortar stores when notified of upcoming sales on their products of choice.  Progressive Grocer – Read more…