Three trends shaping private label strategies
In this article Emily O’Neill takes a look at how the private label landscape is evolving, bringing you three key trends that are shaping global strategies.
In many markets, shoppers‘ attitudes towards private label ranges have changed dramatically over the past five years, and retailers are increasingly using their private label strategy as a key tool to differentiate their offer and build brand identity.
In many markets, shoppers‘ attitudes towards private label ranges have changed dramatically over the past five years, and retailers are increasingly using their private label strategy as a key tool to differentiate their offer and build brand identity.
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- Interacting with shoppers
- Pushing the boundries of core brands
- Extending brand frontiers
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