Privacy concerns as UK supermarket ‘spies’ on customers
British supermarket chain Tesco is installing hundreds of hi-tech screens that scan the faces of shoppers as they queue at tills to detect their age and sex for advertisers.
The supermarket has signed a deal with Amscreen, a digital signage company owned by Lord Alan Sugar, in a move which drew concern from privacy campaigners about the growing use of "invasive" technology in shops.
The "OptimEyes" system will be installed on the forecourts of 450 Tesco petrol stations, which serve millions of customers a week.
Cameras built into a digital advertising display above the tills identify whether a customer is male or female, estimate their age and judge how long they look at the advertisement displayed. Sydney Morning Herald – Read more…
The supermarket has signed a deal with Amscreen, a digital signage company owned by Lord Alan Sugar, in a move which drew concern from privacy campaigners about the growing use of "invasive" technology in shops.
The "OptimEyes" system will be installed on the forecourts of 450 Tesco petrol stations, which serve millions of customers a week.
Cameras built into a digital advertising display above the tills identify whether a customer is male or female, estimate their age and judge how long they look at the advertisement displayed. Sydney Morning Herald – Read more…
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