Dick Smith Moving to a new beat

 In Australia, NewZealand

Electronics chain Dick Smith believes the local market could support as many as 30 of its Move concept stores – a specialist mobile and wireless device retailer that fuses fashion and tech – as the group prepares for its $600 million sharemarket float slated for as early as Christmas.
The introduction of the Move stores, with the first recently opening in Sydney’s Westfield shopping centre in Bondi Junction, is a crucial plank in chief executive Nick Abboud’s strategy to target three key consumer segments. It sits alongside his pitch for the average shopper through Dick Smith-branded stores, and more affluent consumers via its deal with department store David Jones.  ​Sydney Morning Herald – Read more…

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