The brie or the gouda?

 In Australia, NewZealand
You are standing in the dairy aisle of a supermarket trying to choose between brie and gouda cheese to serve with the crackers at your dinner party tonight. The brie is on your left and the gouda is on your right. Both are roughly the same price. Suddenly, you hear a store announcement coming from a speaker somewhere to your left. The announcement has nothing to do with cheese and in fact it conveys nothing of interest to you at all. It just drones on in the background. So it has no influence on your choice of cheese, right? Wrong. If you are comfortable with the sound you are more likely to buy the brie. If you are disturbed by it, you’ll buy the gouda.  Sydney Morning Herald – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.