Priceline to get more than loyalty for insurance

Priceline Pharmacy will receive commissions from the sale of insurance products to the 3.9 million members of its customer loyalty program.
The loyalty program, Sister Club, is one of Australia’s largest, providing rewards for money spent in Priceline’s health, beauty and pharmacy stores. Its intended clientele are women and it is promoted by Priceline owner Australian Pharmaceutical Industries as a ”key marketing differentiator”.  Sydney Morning Herald – Read more…