How grocers can balance different generational grocery opportunities

With several generations now perusing the aisles, the key for grocers is to strike the right balance of engaging target age groups without alienating others, according to a new market research report Four Generations in the Aisles.
The report by Florida-based Acosta Sales & Marketing found that while gen Xers may be spending the most on groceries, millennials are the ones gravitating to the store perimeter with the silent generation staying loyal to its favourite brands.  Canadian Grocer – Read more…