The Newest Marketing Buzzword? Human.

 In International
Brands are trying to lose the corporate feel and convince consumers that they’re "human" and will interact with customers the way a person would, Rupal Parekh writes. Tactics to build the human feel include advertising and how a brand responds to users on Facebook and Twitter, but humanity can be contentious, experts say. "There are competitors trying to make the humanity claim. … It’s important to look at our ads and make sure they show our core DNA and say, ‘only JetBlue can say that,’ " said Marty St. George, JetBlue’s senior vice president of marketing and commercial.   Ad Age – Read more…

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