Research reveals which supermarkets stock the brand shoppers want

 In Australia, Coles, NewZealand, Woolworths



Just over half of Coles and Woolworths customers say their supermarket stocks the brands they want and these numbers have been in decline since their 2011 peaks, the latest research from Roy Morgan shows.


According to the research, 56 per cent of Woolworths shoppers say the supermarket carries the brands they want, seven percentage points below the store’s peak in October 2011. Coles has fallen even further over the period, now down nine percentage points since June 2011.Retail World – Read More.



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