Coles cutting SKUs, ramps up own brands

Coles Liquor will cut the number of SKUs it ranges and set up a dedicated new exclusive brands group under a new strategy announced to key suppliers in recent weeks.

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Coles’ new general manager of liquor, Andrew Charlton addressed key suppliers on July 23 to outline the approach.

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Similar to a range review conducted by Wesfarmers stablemate Bunnings in recent years, the SKU rationalisation has been interpreted as a move by Coles Liquor to generate some operational savings and improve its buying terms on the SKUs that are retained. The Shout – Read More.