Coles cutting SKUs, ramps up own brands

 In Australia, Coles, NewZealand
Coles Liquor will cut the number of SKUs it ranges and set up a dedicated new exclusive brands group under a new strategy announced to key suppliers in recent weeks.


Coles’ new general manager of liquor, Andrew Charlton addressed key suppliers on July 23 to outline the approach.


Similar to a range review conducted by Wesfarmers stablemate Bunnings in recent years, the SKU rationalisation has been interpreted as a move by Coles Liquor to generate some operational savings and improve its buying terms on the SKUs that are retained. The Shout – Read More.

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.