Fast Feeders Borrow Brand Equity From the Grocery Aisle

 In International
Taco Bell knows when it has a good thing. The chain followed up its Doritos Locos Taco — one of the most successful fast-food introductions in recent years — with a Cool Ranch iteration in March, and it’s testing a Fiery Chicken Cool Ranch Doritos Locos Taco.  Advertising Age – Read more…

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