Strong Market for Candy and Confections

The numbers for gum might be somewhat glum but, overall, the more than $1.8 billion non-chocolate confections category is growing.

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Danna Huskey, category manager for Texarkana, Texas-based E-Z Mart Stores uses words and phrases, such as “rocking,” “shockingly great” and even “holy cow!” to describe recent sales of non-chocolate confections. She attributes much of this success to quarterly promotions she is running with support from manufacturers Nestlé for its Wonka line of candies and Wrigley for its Skittles, Starburst and Lifesavers brands.  Convenience Store Decisions