Which supermarket stocks the brands grocery shoppers want?

 In Aldi, Australia, Coles, Metcash/IGA, NewZealand, Woolworths
Just over half of Coles and Woolworths customers say their supermarket stocks the brands they want and these numbers have been in decline since their 2011 peaks, the latest research from Roy Morgan shows.
56{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Woolworths shoppers say the supermarket carries the brands they want, 7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} points below the store’s peak in October 2011. Coles has fallen even further over the period, now down 9{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} points since June 2011.
Less than half of IGA’s customers (48{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) now say the chain stocks the brands they want, considerably ahead of those shopping at ALDI (29{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}).  NewsMaker – Read more…

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