Is Woolies losing its market mojo?

 In Australia, NewZealand, Woolworths
As debate rages over the power of the supermarket giants as they slog it out with price discounts, petrol discounts and other incentives, the latest annual sales figures from Woolworths suggest challenging times for suppliers – and the company – in the next 12 months.
The supermarket juggernaut managed to lift group sales 4.8 per cent to $58.5 billion for 2013, with Australian food and liquor sales contributing almost $40 billion of that.
Much of the group’s food and liquor sales, which increased 4.7 per cent on a normalised basis, can be attributed to Grant O’Brien’s strategy to roll out stores, a new marketing campaign, a more aggressive customer loyalty program and deflation across a widening selection of products.  Sydney Morning Herald – Read more…

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