Liquor purchases reveal shopper loyalty

 In Australia, NewZealand
Consumers are more likely to buy alcohol from an outlet associated with their preferred supermarket retailer, according to new research from Roy Morgan.


The latest results from Roy Morgan Single Source reveal that Woolworths supermarket shoppers tend to be more loyal not only to Woolworths Liquor but also to Dan Murphy’s (also owned by Woolworths Limited), while Coles shoppers are more likely to buy their booze at either Liquorland or Coles-owned First Choice Liquor. Retail World – Read More.



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