Coles baked bread: supermarket’s response to court
What do you think of when you see the word "baked" displayed near loaves of bread in a supermarket?
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Coles Supermarkets say you may think of fresh bread made entirely from scratch and baked in an in-store oven, or products which have been frozen at some point during manufacture before being cooked, or loaves which are "par-baked" – partially baked, frozen and transported to a Coles store to be put in an oven.
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The supermarket giant has filed its response in the Federal Court to allegations made by the Australian Competition and Consumer Commission that it promoted the sale of bakery products in a way that may "mislead or deceive" the public, saying the meaning of "baked" is likely to be an issue in the case. Sydney Morning Hearld – Read More.
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