Catalogues still influencing shoppers

 In Australia, Coles, NewZealand, Woolworths

Catalogues are considered more trustworthy than the internet, according to the Annual Catalogue Industry Report 2012/2013.

The industry report incorporates the findings of AMP Capital’s Shopping Intent Report 2012, which concludes that the medium with the highest level of influence on shopper purchases remains the catalogue, ahead of television and search engines.

Catalogues, which reach around 18.25 million Australians every week, are still ranked among the most useful by consumers when making purchasing decisions, with more choosing the traditional medium over online. Inside Retail – Read More.

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