Catering to the Male Mind

 In International
It’s certainly not a surprise that the shopping behaviors of men and women differ greatly, especially in the grocery aisles. And within the last couple of decades, men have become no strangers to the supermarket as they take on more of their family’s domestic responsibility.
In fact, according to a nationwide U.S. survey of 1,000 fathers conducted by Yahoo! and market research firm DB5 released early this year, 51 percent of men were the primary grocery shoppers in their household, of which 60 percent said they were the primary decision makers regarding CPGs, including packaged food.  Progressive Grocer – Read more…

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