Target plans an organic, natural grocery brand

 In International, Target

Big-box store tries to expand into emerging organic food market.

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Target is planning a new organic and natural store brand as it works to rev up its grocery business.
The big-box retailer said the new brand, called Simply Balanced, will start with drinks and snacks like corn chips on Sunday. The line is an outgrowth of similar products within its existing Archer Farms store brand, which is positioned as a premium alternative to national name brands. USA Today – Read more…

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