Coles tops loyalty list

 In Australia, Coles, NewZealand
Consumers buy more from retailers with nloyalty programs and choose brands that have a program compared to thosen without, an industry study has revealed. 

nnThe report, "For Love or Money 2013 Consumer Study into Australian nLoyalty Programs" found that although loyalty programs influence buying nbehaviour, they don’t equal customer loyalty. Inside Retail – Read More. ​

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