Grange price war triggers tit-for-tat discounting

 In Australia, Coles, Costco, NewZealand, Woolworths

A price war has broken out among retailers hoping to lure buyers of the ‘perfect’ 2008 Penfolds Grange with the lowest over-the-counter price.
Liquor chain Dan Murphy’s cut its price from $669 to $649.99 in a bid to match US discount supermarket Costco as the cheapest place buy a bottle of the 2008 release. But shortly after 11am, Costco knocked a further $5 from its ticket price.  Sydney Morning Herald – Read more…

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