I know what I like: why most of us stay true rather than think outside the square
You may think you are an exciting individual, but chances are your consumer habits are making you ”astonishingly boring”.
A new study has found the daily habits of 46 per cent of consumers drive their shopping choices, steadfast in their brand loyalty.
Recognising this, marketers are targeting consumers at times when they are vulnerable and open to change, such as when they move house, get married, have a baby or form a new relationship, the report from consumer insights group BrandHook states, which surveyed 1000 respondents.
Research from the University of South Australia also shows brand loyalty is a ”natural phenomenon” that helps people feel in control. Sydney Morning Herald – Read more…