Metcash takes on Woolies, Coles

 In Australia, Metcash/IGA, NewZealand

INCOMING Metcash boss Ian Morrice will review all aspects of the grocery and liquor wholesaler, including its private-label strategy and marketing budget, as the 30-year retail veteran takes on one of the toughest roles in corporate Australia – battling Woolworths and Coles.
Replacing CEO Andrew Reitzer, who will leave on June 30 after leading the company for 15 years, Mr Morrice said Metcash’s independent supermarket customers could beat the supermarket duopoly but it wasn’t necessarily a battle over who had the cheapest prices.
”Our job as a wholesaler is to ensure our customers can compete as best they can with the chains who have got much more scale.  Sydney Morning Herald – Read more…

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