Beer wars over as Coles pulls pin on discounts

 In Australia, Coles, NewZealand

The beer wars are coming to an end and consumers can expect to pay higher prices as the big supermarket chains bring to an end the days of heavily-discounted beer as a loss-leader.

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Australia’s beer industry is facing some of its biggest challenges as consumer tastes continue to shift and supermarket giant Coles has said years of using beer to help build market share are at an end and as a result prices will rise.

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The major retailers have also taken advantage of the high Australian dollar to import ‘grey market beer from overseas.  Sydney Morning Herald – Read more…

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