Woolies takes fresh tack in battle with Coles

 In Australia, NewZealand, Woolworths

WOOLWORTHS intends to counter a discounting blitz by rival Coles by walking away from costly promotions at its Big W stores and pouring resources into improving its supermarket fresh food and grocery offerings.
It is hoped early signs of an uptick in consumer confidence will help drive sales at the checkout.
Combined with its liquor division, Dan Murphy’s, and a growing online business for its supermarket products – albeit from a small base – Woolworths believes it can refocus on its core activities.  Sydney Morning Herald – Read more…

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