Coles supermarket aims to catch the male shopper

 In Australia, Coles, NewZealand

Men want a visit to the supermarket nto be short and sharp, so stores are being revamped to suit them as the nnumber of male shoppers increases.

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Store layouts are being tweaked for these "mission shoppers” so nessential items can be found quickly near the entry point. Small-format nconvenience stores are also growing in popularity, with their shelves nmore easy to navigate and greater flexibility of longer opening hours. – Read More.​ 


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