Priceline launches Pinky
PRICELINE has launched Pinky, a bright pink trailer which converts from a beauty parlour to a health check hub, depending on the event. Pinky’s debut coincides with Priceline’s involvement with ACP’s 30 Days of Fashion and Beauty which takes place through September, of which the pharmacy chain is a Diamond Sponsor.
Pinky’s launch campaign will see the full integration of the company’s recently re-launched loyalty program, the Priceline Sister Club, which currently boasts more than 3.9 million members. Pharmacy Daily – Read More.