Company feasts on a protein to defy the one-dollar blitz

 In Australia, Coles, NewZealand, Woolworths

PROFITING from the milk wars, A2 Corporation yesterday opened a high-tech $15 million processing plant near Camden, south-west of Sydney, to meet growing demand for its dairy products which, the company claims, can aid digestion.
The A2 brand refers to the A2 beta-casein protein found in the milk of dairy cows identified by genetic tests and milked separately.
A2 claims to be the fastest-growing dairy milk in Australia. Sales have risen 800 per cent since it started out in 2007 and there has been no discounting in response to the launch of $1 per litre milk prices by Coles in January last year.  Sydney Morning Herald – Read more…

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