Woolworths uses brand leverage into the Insurance Industry

Australian major supermarket group Woolworths is expanding its insurance range of products for marketing to its customers.

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Woolworths is expanding into the Car and Travel Insurance market nbacked by the Hollard Group, a leading international insurance provider nand Swiss Re, one of the world’s largest re/insurers. The Woolworths nInsurance division was formed in August 2011 by initially offering Pet nand Life Insurance products and is soon to launch into Homes and Contentn cover. Australian Food New – Read More.

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