Where the brands have no names

 In Australia, Coles, NewZealand, Woolworths

As the supermarket wars intensify, our consumption of private-label products is going through the roof.
The stigma associated with ”home-brand” goods a decade ago is gone, along with the ugly black-and-white packaging in many instances.
In the year to June 2008, private-label brands accounted for 13.5 per cent of total supermarket sales but that number is forecast to surge to 33 per cent by 2017-18, according to a new report by IBISWorld. Sydney Morning Herald – Read more…

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