Private labels ‘cut consumer choice’

 In Australia, Coles, NewZealand, Woolworths
Supermarket private label product sales nhave grown by an enormous 85 per cent in the past five years and will naccount for a quarter of the $86 billion Australians spend on groceries nin the next year, a report has found.
nConsumers are making the biggest move to private label or "own brand" nproducts in staple categories such as butter, milk, sugar and bread, nwhere supermarket house brands now command up to 68 per cent of sales, nthe report by IBISWorld has found. Inside Retail – Read More.

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