Coles sponsors NRL 2012 ‘Backyard League’ program

 In Australia, Coles, NewZealand
A new partnership between the National Rugby League (NRL) and the nColes supermarket group will help reinforce the Coles brand identity of nbeing engaged with local communities.

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This week Coles announced that it has been named Principal Sponsor ofn the NRL ‘Backyard League’ program for 2012, which aims to encourage nchildren to lead active lifestyles through rugby league.

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The three to five-week program, developed and delivered by the nAustralian Rugby League (ARL) Development Offices is designed to be nimplemented into current Physical Education curriculum, to teach nchildren ‘game sense’ skills, with a modified informal version of rugby nleague. Australian Food News – Read More.

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