Supplier declares new battlefront comparison with supermarket brands

A new marketing war has begun between supplier brands and the nsupermarket homebrands, with a new angle being taken by the suppliers nagainst the homebrand product.

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A major milk processor is promoting that its milk does not contain a nprocessing by-product that is commonly used as a dilutant in mass-marketn milk.

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Lion Nathan’s dairy division, including the Dairy Farmers brand and nPura Milk brand, has announced that its milk will now be n“permeate-free”. The decision to omit this watery substance from their nmilk aims to give the supplier brands a point of difference against the nsupermarket homebrands. Australian Food news – Read More.​