Woolworths unveils fresh ‘fresh food’ campaign

 In Australia, NewZealand, Woolworths
Woolworths on Sunday unveiled a new nadvertising and branding campaign it says marks "a fresh promise to our ncustomers" to be ‘Australia’s fresh food people’.
nIt’s a subtle change to its long-running slogan "the Fresh Food People" nand aimed at addressing consumer misunderstandings of where the chain’s nfresh foods are sourced from. Inside Retail – Read More.

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