New Woolies campaign heads back to the farm

 In Australia, NewZealand, Woolworths

WOOLWORTHS has recorded its strongest market share gains in nearly three years and will introduce a new advertising campaign, replete with a fresh slogan for the supermarket and an appearance on TV talent show The Voice, as it prepares to lock horns with arch-rival Coles and blunt its recent success.

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A new advertising campaign, which began on TV last night, places a greater spotlight on Woolworths’s relationship with farmers and suppliers as well trying to reinforce the message that a great majority of its food is Australian made.  Sydney Morning Herald – Read more…
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