Dads are Having More Influence on Grocery Shopping

 In International

More than one-in-three (35{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) moms admit dads have had more influence on grocery store purchases over the last few years. And, with 52 percent of dads now saying they are the primary grocery shopper in the household, the power of dad is hitting its stride, according to the 2012 Cone Communications Year of the Dad Trend Tracker.

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Top shopper is a role typically thought to belong to mom, but as more dads are poised to take on the grocery store, they’re demonstrating a lot of forethought and preparation. Dads primarily responsible for grocery shopping are more than twice as likely as moms to get a lot of input from other members in their household (34{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} vs. 12{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}).  Grocery Headquarters – Read more…

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