Woolworths named Australia’s highest valued brand, despite Coles’ comeback

 In Australia, Coles, NewZealand, Woolworths
Researchers at BrandFinance, an international independent brand nvaluation consultancy specialising in valuing intangible assets, have nannounced that Woolworths is Australia’s “most valuable brand”. nBrandFinance have attributed a value of $7.1billon to the Woolworths nbrand. Australian Food News – Read More.

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