Grange price battle heats up

 In Australia, Coles, Costco, NewZealand, Woolworths
Dan Murphy’s has lowered its price for the latest Penfolds Grange n2007, dropping it to $479.99 this afternoon to offer the lowest local nprice for the iconic label.

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This morning, Costco had trumped the major supermarkets in the battle to offer the lowest price, selling Grange for $489.99.

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The US discounter revealed its pricing for the 2007 nvintage after Coles said it would have a $499 price tag at its 1st nChoice liquor outlet – a 20 per cent discount to the recommended retail nprice of $625.

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