Coles opens new front in supermarket wars

Coles has taken the supermarket war with Woolworths to loyalty programs with the relaunch of its flybuy card which will enable customers to cash in loyalty points and save hundreds of dollars a year on their grocery bill.

The supermarket giant will send the new flybuy card to almost every household in Australia on Monday and blitz the airwaves with ads pushing the new scheme. It is one of the largest mailouts in Australian history with more than eight million flybuy backs sent out.  Sydney Morning Herald – Read more…