Store brands groceries now on premium shelves
Once stigmatized as a second-rate alternative, store brands are taking on their name-brand counterparts with splashier packaging and a growing number of organic, all-natural and higher-end products.
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The push is part of a broader expansion of store brands into every corner of the supermarket. Shoppers can now find cheaper versions of Greek yogurt, organic frozen pizzas, gelato and even specialty chocolates.
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At Target, shopper Charles Rawls said he didn’t even realize that Archer Farms was the big-box retailer’s in-house brand when he first started buying the snacks a few years ago. Rawls tried them only because he noticed they cost less.
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"The packaging is very colorful, and there are nice big pictures of the food," said Rawls, a 34-year-old Philadelphia resident who works as a marketing manager for a bank. "There’s not a connotation of a lack of quality." Times-Dispatch – Read more…
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