Fortification increasing on the shelf

 In International
Advancements in soluble fibers have given beverage developers a whole nnew set of tools for delivering products that help to fill the fiber ngap. Although even the savviest of consumers might not know the ndifference between inulin and oligofructose, they are beginning to nexplore the growing number of fiber-rich options available outside of nthe bread and snack bar categories.

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n A report by Mintel’s Global New Products Database (GNPD) shows that nbetween 2009 and 2011, 92 beverage products launched in the United nStates that touted a “high or added fiber” claim. The subcategory of nmeal replacement beverages remained the leader in launches and overall ngrowth throughout all subcategories, with 30 new launches in 2011 alone.  Beverage Industry – Read more…

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