Enhance Product Perception with Co-Creation

Back in the 1950s, General Mills’ Betty Crockern cake mix formula required that bakers only add water to complete the nmix. But then the company changed the formula to require that home nbakers also add eggs to the mix so that bakers felt like they had more nownership in the creation of the cake.

n

New research published in the American Marketing Association’s Journal of Marketingn backs this decision, finding that when consumers have to do more to nmake a product ready for consumption, they give the end-product better nreviews and think more highly of the product they use as input. Progressive Grocer – Read more…