What’s a Mondelēz? A Krafty New Name for Snack Maker

 In International

Will Kraft by another name taste as sweet?

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Kraft Foods Inc., KFT -0.23{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} purveyor of such storied brands as Ritz crackers, Oreo cookies and its eponymous macaroni and cheese, is betting on a more obscure formulation for the name of the global snacks business it plans to spin off later this year.

Mondelez International Inc., (pronounced mohn-dah-LEEZ), the new moniker announced Wednesday, is a portmanteau meant to evoke the idea of a "delicious world." "Monde" comes from the Latin word for "world," and "delez" is a "fanciful expression of ‘delicious,’" Kraft executives explain. Wall Street Journal – Read more…

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