Ethical shopping: ‘Ethical’ product claims need verified labels: study authors
Ethical shoppers will buy products with untested eco-friendly claims even when they are more expensive, says an Otago University study.
The results have prompted researchers to call for clearly defined national standards on ethical claims – preferably monitored by an independent agency – to stop companies "greenwashing" their products.
The marketing study found many people with strong ethics about consumption told interviewers they were sceptical about unverifiable claims. The New Zealand Herald – Read more…