Sales execution for consumer goods
An ongoing challenge for consumer products makers in both developed and emerging markets is knowing how to get the right products in the right stores and improve sales execution. The importance of this issue was confirmed in Bain’s recent survey of 120 consumer products executives—90 percent of the executives ranked in-store execution as one of their top five business priorities. In our continuing series of conversations with consumer products leaders, Bain Partners Giovanni Arnese, Marcello Tripodo and Louis Lim discussed this topic with senior executives from three leading multinationals: Unilever, Kraft and Heineken. Bain and Company – Read More.