Woolies’ ambition ‘optimistic’

 In Australia, NewZealand, Woolworths

A UBS report has cast doubt on Woolworths boss Grant O’Brien’s ambition to double the supermarket group’s sale of ”private label” foods in the near term.


In the report, retail analyst Ben Gilbert says the nation’s biggest retailer is likely to achieve only a 50 per cent increase in five years to still lag behind its international peers.


He said the penetration of the generic food category in Australia remained below the global average, and less than half that of France, Germany and Britain, according to research group Datamonitor.


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