New labels would expose misleading food marketing

 In Australia, NewZealand

NUTRI-GRAIN, the cereal Kellogg’s promotes as ”iron-man food”, would have its spiel subjected to tighter scrutiny under in-principle proposals the federal government is to put before state and territory ministers.

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While Nutri-Grain is promoted as ”one of the highest protein breakfast cereals”, its high sugar content is likely to put it at odds with label requirements to be sought by the Gillard government.

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Also targeted would be accurate but misleading suggestions of a nutrition benefit of the type made on Natural Confectionery Company labels, which boast that its sugar-saturated products are ”99 per cent fat free”. Sydney Morning Herald – Read more…
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