Woolworths outlines multi-channel ambition

 In Australia, NewZealand, Woolworths

Woolworths Limited signalled its intention to become the country’s leading multi-channel retailer via a holistic and fully integrated strategy to capitalise on Australia’s growing demand for online shopping.
Under incoming Director of Multi-Channel, Penny Winn, the company will strengthen its focus on online and drive the business towards future growth in an era where the customer is in the driving seat, with more choices at their fingertips than ever before.
Speaking at an investor briefing in Sydney, CEO Grant O’Brien outlined the opportunities presented by multi-channel and talked about how Woolworths can leverage its bricks and mortar retail strength, Everyday Rewards data and supply chain expertise to truly deliver the value, convenience and shopping options that customers want. RetailWorld – Read more…

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