International

Nielsen’s latest research shows that consumers have great enthusiasm for the 11.11 shopping festival, with 94% of online consumers in China having participated in online shopping sprees. [...]

Key takeaways from 250+ Marketing Mix studies in Middle East & Africa “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If John Wanamaker, the [...]

More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. And today, a consumer shift toward natural products is redefining the beauty [...]

If it seems like everyday life is growing increasingly hectic, you’re not alone in feeling that way. Access to seemingly endless information and fingertip access to anything and everything has [...]

Knowing which lever to pull to attract, engage and maintain customers has never been more challenging—and that’s likely not going to change. With product variety, access to technology and instant [...]